The significance of a film’s substance is carried with more impact through the title. Sometimes, it even becomes the major source of attraction, thereby kindling the inquisitiveness to know what it is all about and its relevance with the story. The unheralded arrival of Sasikumar-Sarath Kumar starrer “Naa Naa” with first look along with title announcement has set an effectual impact. Moreover, the first look featuring Sarath Kumar alongside Sasikumar has generated an instantaneous buzz on whether he will be seen such a strong role as protagonist. Director NV Nirmal Kumar comes up offering his justification saying, “Yes, his role is definitely going to be as substantive as the protagonist played by Sasikumar. While conceiving and crafting the script, I could easily feel that it’s not a single character driven film, but ‘Double characters’. Off the late, I envisaged along with my team and we all felt that Sasikumar and Sarathkumar sir will make these roles look perfect and complete. We have completed shooting major portions of the film in Chennai and Mumbai for now.” 

When asked about what is the actual meaning of the title “Naa Naa”, NV Nirmal Kumar sticks to limited words saying, “That’s the actual secret, which I feel will have a neat justification when watched as a full length feature.”

Produced by PK Ram Mohan for Kalpataru Pictures, Harsha Vardhan Rameshwar is composing music for this film, which has Ganesh Chandraa handling cinematography. SP Raja Sethupathi (Editor), R. Sakthi Saravanan (Stunts), Vasuki Bhaskar (Costumes) and Kabilan Vairamuthu-Eknath (Lyrics) form the major part of technicians for this film , which has EP Kanishk as Executive Producer.