American Eagle, the iconic denim label from the United States, today celebrated the arrival of the brand at VR Chennai. True to the brand’s iconic global identity, the evening was a celebration of individuality, self-expression, freedom and youth.

Spanning across 2631sq. ft. the store offers a full assortment of the brands’ Spring 2019 collection with a focus on You. In Color campaign. The campaign is a fashion-forward take on the season’s tonal dressing trend, emphasized entirely through outfitting. With a focus on monochromatic looks from head-to-toe, the You. In Color campaign is curated from the brand’s latest colored denim collection. Shot against bright, textured backdrops, the eye-catching outfits are created using the season’s key colors: rose, rust, olive, khaki and navy blue.

The range of products available for women include denim jackets in vintage washes, jeans in a variety of styles, acid washes, colored denim,  feminine details, midi dresses, ruffles, floral prints, polka dots.

The men’s collection draws from 90s nostalgia, with destroyed denim, graphic tees and preppy, along with logo-sleeve details made for layering under looks.

Commenting on the launch Sathyajit Radhakrishnan, CEO - International Brands Business, Aditya Birla Fashion and Retail Ltd. said, “American Eagle Outfitters is an iconic jeans brand from the US. We believe a strong market like Chennai offers tremendous potential and is a great starting point for our expansion plans in the southern market. With the new stores opened in Chennai, Hyderabad, Pune and now Mumbai, we now have American Eagle in most of the top cities and are confident that the brand will continue to strengthen our position in the youth centric lifestyle space and prove to be a fashion haven for today’s millennials. We are looking forward to a great response from the southern markets as well, in line with the warm response that the brand has received in other market’’.

American Eagle entered India in June 2018 in partnership with Aditya Birla Fashion and Retail Ltd. The brand is currently present in NCR, Chandigarh, Pune, Hyderabad and Mumbai; and is all set to take over the denim fan base with its unique and high quality product offerings in VR Chennai and Palladium Chennai.

Store Address

VR Chennai:

Shop NO.G38B, Ground Floor, VR Mall, Annanagar, Chennai -600040

Store Timing: 10 am to 9.30pm

Palladium Chennai:

F-6, First Floor, Palladium Mall, Velachery Main Road, Chennai-600042

Store timing: 10:30 am to 10:30 pm

About American Eagle Outfitters, Inc

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high‐quality, on‐trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 82 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at more than 190 international locations operated by licensees in 24 countries. For more information, please visit www.ae.com.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) is India's No 1. Fashion and Lifestyle entity. It hosts India's largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.