The first ever global, affordable luxury men’s underwear brand, DASHING by Haberdasher Ventures Pvt. Ltd., will be launched across the world beginning with a pre-launch in India.

DASHING is a global luxury brand that offers the world’s finest and most comfortable men’s underwear at the right price. The product will set international standards in comfort, quality, fashion, innovation and customer delight.

DASHING is pre-launching in August with 2500 sampler sets of probably the best underwear you can buy in the world. The sampler set comes with 3 pairs of underwear made of the finest fabrics, materials, treatments and craftsmanship, with a focus on climatic and real-life wearing conditions. The highlight of the collection will be the ‘tailored fit’ that looks flattering on a man and gives unparalleled comfort.

The materials and technologies used, including Lenzing Micromodal Air, Tencel, Supima Cotton, Latex free waist band, the H Fly, organic antimicrobial treatment are all at the forefront of ultimate luxury and have been adopted by just a handful of top-notch international brands. The manufacturing facilities, processes, raw materials, are all governed by the most ethical practices and have stringent certifications such as WRAP, Sedex, OEKO-TEX, etc.

Bid goodbye to ‘ings’ - chafing, pinching, wedging, adjusting, sagging, pilling, bunching, riding, itching and say hello to DASHING – Fitting, comforting, amazing, satisfying, appealing, long-lasting.

At the launch, get ready to see and experience the mind-blowing collection of boxer shorts with ‘support pouch’, to the 37.5 technology sports trunks that’s fit for an Ironman, to longer tapering vest that remains tucked in, to fabrics such as Giza Cotton, Tencel A100, 60s Cambric Cotton and much more!!

For more details, log onto – dashinginside.com

Available on Amazon.com from 15th August 2018

Price starts at Rs.1200/- (inclusive of Taxes & shipping)