India’s most awaited shopping event - Amazon Great Indian Festival 2023, that went live on October 8th, 2023, brings the joy of shopping to its customers in Chennai through Amazon Xperience Arena, a virtual destination designed to bring favourite Amazon categories to life. Hosted at SRM Easwari Engineering College, Chennai, Amazon Xperience Arena, provided a glimpse into the world of Amazon and enabled media, influencers and customers an exciting opportunity to explore their favourite brands and gain access to exciting deals and offers at the ongoing Amazon Great Indian Festival.

Amazon Xperience Arena curated with seven engaging and interactive zones, enabled customers to participate in exciting competitions and win fantastic Amazon prizes. It also provided the chance to enjoy never-seen-before deals on the widest selection of products across categories including Smartphones, Laptops, Large appliances, TVs, Consumer Electronics and Kitchen appliances at great value and convenience of fast and reliable delivery.

On Amazon Business, customers can enjoy these deals and additionally get upto 5% extra discounts on bulk orders; avail instant credit of upto Rs.60000 based on their eligibility and save up to 28% with GST input credit. Most popular products among business customers included IT peripherals (growing at ~1.5X vs last year), office furniture and fixtures(growing at ~1.4Xvs last year), gifting products like Small Appliances and Gift Baskets (growing at ~1.6X YoY), Maintenance and Repair products (growing at ~1.5X vs last year) and Security & Surveillance products (growing at ~2.5X vs last year).

Commenting on the occasion, Suchit Subhas, Director, Amazon India said, “We are excited to provide our customers with a unique view into theexciting deals and offers to be availed during the Amazon Great India Festival 2023 at ‘Amazon Xperience Arena’in Chennai. Business customers in Chennai havecontinued to shop from Amazon Business, over past years. We have~1.3XYoY increase in customer registrations and~1.4X YoY increase in sales from Chennai. This festive season, weare delighted to offer great deals, exciting offers to business customers and help them shop more and save moreduring our ongoing Amazon Great Indian Festival 2023” 

This year, Amazon Business completed six years of empowering business customers in India, helping them with seamless and efficient e-procurement. With more than 19cr GST across 14 lakhs+ sellers, Amazon Business, today, caters to more than 99.5% pin codes across the country and has created a one-stop destination for all business buying needs. To commemorate the six years, it announced its integration with Amazon Pay Later to provide a virtual credit to eligible business customers. All eligible business customers have seamless access to 30-day interest free credit with the option to extend to 12 months at minimal interest rates, and no hidden costs. This initiative is aimed to help MSMEs and other corporate buyers to extend their budgets for bulk and regular purchases of products ranging from daily essentials, electronics, to corporate gifts with an easy and hassle-free payment experience. With in-built security features, Amazon Pay Later will give customers an option to set up auto-repayment to settle monthly bill or EMIs through the bank of their choice. 

Amazon Great Indian Festival 2023 celebrates 14lakh+ sellers, offering crores of products to customers on Amazon.in, including unique products from Indian Small and Medium Businesses and local stores. The ‘Amazon Xperience Arena’ moves to Kolkata on 7th November. The ‘Amazon Xperience Arena’ curated in the form of life-size boxes is set to become the city’s attraction for a day!