Armani Exchange continues its on-going retail expansion with the opening of its first store in Chennai at the Express Avenue Mall, Chennai. Music Composer Anirudh Ravichander inaugurated the showroom on 26th October 2018 in the presence of Chennai’s well known faces and socialites.

The 1200 square feet store features the new concept for the relaunch of the brand A|X: raw steel, aged wood and concrete evoke the industrial interior of a young and dynamic New York.

A beamed A and X logo defines the balconade at the entrance. Metal profiles, industrial planks and concrete walls create a space that makes a strong material and sensorial impact, whose centrality is defined by two identifying lighting pillars. A register of windows moves along the entire perimeter, allowing light to enter and shape its spaces.

Armani Exchange opens doors to its store in Chennai with the launch of the Autumn Winter 2018 collection. The A|X Armani Exchange men’s collection for autumn/winter stays true to the brand’s youthful, urban, offbeat spirit. Clothes and accessories are personalised with patches and studs, with camouflage, houndstooth and mini geometric patterns, and with digital, photographic or graffiti-inspired prints. American preppy college looks show up in bomber jackets, cargo pants and hoodies – authentic must-haves.

Bold and full of personality, the A|X Armani Exchange women’s collection for autumn/winter showcases 1980s-inspired clothes and accessories, featuring contrasting materials and shapes, and vibrant colour blocking. Personality-enhancing looks include short dresses with subtle, masculine details, worn with fishnet stockings and high boots or metallic-finish ankle boots. The A|X woman shows her femininity with a fun, light touch.